What our evidence can tell you

When a claim needs evidence, we work down this hierarchy until a source class can support it. A lower tier never overrides a higher one: a marketing screenshot does not outrank platform terms, and platform terms do not outrank a regulator.

Every checkable sentence in our guides passes through the same sequence before it publishes and again at each review.

Our results page presents anonymized records from managed accounts. They establish the existence of the displayed history, not a promise, a controlled experiment or the full distribution of every creator’s outcome.

• Ask for the time period, source, calculation and cohort behind an average.
• An exceptional account does not establish the minimum or typical result.
• A platform leaderboard describes that leaderboard; it is not an independent audit of all agencies.

Competitor comparisons cite what the agency publicly says it offers and record the review date. We have not tested competitors’ private operations. Missing information is marked as unknown rather than treated as an absent service.

• Aura is the publisher and a commercial participant in agency comparisons.
• Exact fees, exit terms and service scope must be checked in a written proposal.
• We do not assign fabricated ratings or treat unsupported revenue claims as verified evidence.

Platform rules, regulator pages and agency websites all change. When a scheduled re-check or a reader report shows that a cited source has moved, changed or disappeared, the claim does not survive on the old citation: we re-verify against the source’s current page, replace the link, or remove the claim in the next revision.

• Time-sensitive proof such as our Infloww rank is updated when the underlying leaderboard changes, and the page says when it was checked.
• If a source can no longer be confirmed, the claim is either re-anchored to a current official source or dropped.
• A revision that changes what a page says moves its review date; a re-check that changes nothing does not.

A reviewed or updated date on our pages reflects a substantive check of the content against its sources — never a cosmetic refresh. Sitemaps carry the date of the last meaningful change for the same reason: the date is a signal a reader can act on, so we keep it honest on both the page and in the sitemap entry.

Here is a real claim from our library with its full verification trail, so you can see the method working rather than trust a description of it.