OnlyFans Pricing Guide: Subs, PPV, Tips & Customs

20% of every fan payment, deducted from each payment before earnings reach your balance.

The terms set the cut in one sentence: "Our Fee is calculated as 20% of the total Fan Payment and will be deducted from each Fan Payment" (OnlyFans Terms of Use). A "Fan Payment" covers subscriptions, pay-per-view purchases, tips, and other interactions including direct messages, so every number you list is a gross figure. Any projection that skips this cut overstates your take by a quarter before a single expense lands. The line-by-line version, including payout timing, is in the dedicated guide (what the platform takes before your price reaches you).

A defined month: named releases, library access, and a reply window you can keep on your worst week.

Vague promises make every price indefensible, because a buyer cannot compare what they are being offered. Write the included formats and cadence into the pinned orientation, and mark clearly what stays optional. A subscriber who knows exactly what a month contains can judge the price on its merits; one who cannot will judge it with a cancellation. The method for choosing the number itself — conversion tests, renewal checks, existing-subscriber handling — is in the subscription price guide (how much to charge for an OnlyFans subscription).

Against what the release adds, described so the buyer knows exactly what is new.

A pay-per-view post or message must explain what is additional, because buyers measure it against what the subscription already includes. Name the format and length, disclose whether the item was released before, and deliver through the platform workflow so the purchase and the item stay linked. To read whether a price is working, watch the purchase rate on the offer itself (how to measure OnlyFans PPV conversion rate) rather than the raw sales count.

A range borrowed from comparable pages, then validated by your first hundred relevant visitors.

With no conversion history, the defensible inputs are the offer's definition and comparable pages selling similar promises. Set a provisional price, watch the first hundred relevant visitors arrive, and read the result as a range rather than a verdict — a page converting nobody at $12 needs an offer rewrite before it needs a cheaper price. The launch sequencing around that first test is in the 30-day guide (the first 30 days on OnlyFans).

Either nothing specific — a voluntary thank-you — or exactly one named deliverable; never something in between.

A tip that silently becomes a promise is the most common way pricing turns into a dispute. If an amount maps to an item, describe the item, its timing, and any approval step before the payment happens. The menu-level detail, including worked entries and fulfillment tracking, is in the tip menu guide (OnlyFans tip menu).

Fixed list prices only for finished work; everything else gets a quote from a confirmed brief.

A completed set can carry a stable listed price. A custom request cannot, because its cost depends on scope, preparation, and permitted personalization — and no payment overrides a boundary or a platform rule. The quoting method, including the gross-up that covers the 20% fee, is in the custom pricing guide (how to price custom work on OnlyFans).

Contribution: list price minus the 20% cut, minus direct costs, divided by the real hours it takes.

Illustrative example: a custom project priced at $60 leaves $48 after the platform deduction, before taxes and other expenses; if it takes three hours to deliver, the work pays $16 per hour before those remaining costs. The same arithmetic often reverses the ranking of two offers that look comparable by price alone. Run it on every stream — a busy menu can be worth less than a quiet subscription.

As pricing of the same deliverables, with a real comparison price and a real end date.

A bundle is either a content collection or a multi-month access offer, and each carries different renewal and delivery consequences. Never claim a saving against a price that was never charged, and never advertise an end that automatically restarts. The arithmetic for both shapes is in the bundles and tiers section of the PPV pricing guide.

Enough extra sales to cover the gap — at $7.99 instead of $9.99, roughly 25% more paid starts just to match.

The arithmetic: 7.99 divided by 9.99 is about 0.80, so the cheaper price needs about a quarter more starts before it earns the same, and every extra start adds delivery and support load. Discount math is one of the few pricing decisions you can settle on paper before touching the account. The campaign-level version, including sales displaced from full price, is in the discount guide (when a discount is the wrong answer).

They can claw back your earnings portion of a sale — so an undeliverable offer is a pricing error, not just a service one.

When a fan successfully seeks a refund or chargeback, the platform "may deduct an amount equal to the Creator Earnings portion" of that payment (OnlyFans Terms of Use). Fans agree not to make unjustified refund requests, but the practical protection is an offer that matches its description and a delivery trail inside the platform's own records. Log every refund with its cause; a cluster around one offer is a pricing signal, not bad luck.

The one attached to the stage that is actually leaking: visits, conversion, or renewals.

Visits without subscriptions point at the offer's clarity before the number; subscribers who buy once and leave point at delivery. Cutting prices to fix a discovery problem merely revalues an offer nobody saw. Diagnose the page itself first with the audit checklist (the OnlyFans profile audit), then change one number and give it a full window.

Gross collections equal your target net divided by 0.8, because the fee takes 20% of everything fans pay.

A $1,000 net month is therefore a $1,250 collection month before a single expense, and at a $10 subscription it takes 125 paying subscribers — before discounts, trials, or churn enter the picture. Working backward from the net target to subscribers makes acquisition, not pricing, the real constraint in most plans. Scenario tools keep the assumptions visible; the worked version is in the PPV scenario walkthrough.

One change, comparable visitor groups, and a window long enough to include renewals.

Keep acquisition sources steady, log exactly what each group saw, and compare revenue per qualified visit rather than raw sales. A change that lifts first-week sales while weakening renewals can be a poor trade. Small samples stay provisional — do not reprice every few days, because a stable offer is easier to improve than a moving one. The weekly numbers worth watching sit in the metrics guide (OnlyFans metrics to track weekly).

When the offer has genuinely changed — more deliverable, clearer promise, or proven demand — and renewals can carry it.

A rise is easiest to defend when something measurable changed: cadence, library depth, or a format with evidence behind it. Model the break-even first, then check how the platform treats existing subscribers in your account before touching settings. The full sequence, including the retention math and the announcement wording, is in the price-rise guide (when raising the price is the right move).

A dated log of what was offered, to whom, at what price, and what it delivered.

Pricing decisions age badly in memory. Record offer versions, hours, refunds, and renewal cohorts in one place, and reconcile receipts against statements rather than subscriber count times list price, because discounts and timing distort that product. The bookkeeping habit pairs with the income-and-expenses guide (how to track OnlyFans income and expenses); for the tax side, creator income is self-employment income and the IRS filing trigger is $400 of net earnings from self-employment in a year (IRS self-employed tax center).